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Advanced Product Owner

Designed for experienced product owners who have completed a foundation course or certification, this two-day Advanced Product Owner (APO) training gives you everything you need to take your role to the next level. Go beyond the mechanics of Scrum and maximize your effectiveness through a dynamic blend of team exercises, discussions, and lectures taught in Dutch or English. You'll learn the best ways to prioritize a backlog, how to influence stakeholders, and much more.

Audience Profile: Advanced Product Owner Training

You will benefit from Advanced Product Owner training if:

  • you are an experienced product owner or agile product manager
  • you have mastered the fundamentals of Scrum and agile
  • you are ready to pursue a new level of entrepreneurship within the product owner role

Achievements upon completion

You will learn:

  • agile product management; what it is and is not
  • how to scale the product owner role without sacrificing Scrum values
  • how to integrate business model innovation with product innovation

You will develop the skills to:

  • work with difficult stakeholders
  • articulate a clear vision with measurable business objectives
  • prioritize development using effective outside-in techniques
  • Implement agile user-experience design techniques, including personas and lean startup customer development methods

Additional Information


Required advanced preparation:

  • study The Scrum Guide by Ken Schwaber and Jeff Sutherland (
  • pass the Scrum Product Owner open assessment
  • a solid understanding of Scrum, via working on a Scrum team, completion of a (certified) Scrum product owner training, or equivalent experience

Xebia Certification

Certification demonstrates a designated level of knowledge and achievement in agile product management. Upon completion of this training, all participants receive a link to take the APO assessment for Xebia certification.